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50th-anniversary campaign
To celebrate the company's 50th anniversary, Nisha took the lead in the ideation, planning, and execution of a comprehensive campaign aimed at both internal and external audiences.
The primary objective of the campaign was to raise awareness of the anniversary while showcasing the company's accomplishments to date and providing insight into its future aspirations. Nisha collaborated with her team to create a robust program that included branding materials, employee events, social media initiatives, a launch video and more.
The program focused on enhancing employee engagement, strengthening brand perception, and positioning the company for future growth and expansion.
Below are some examples of the materials and communications developed for this initiative.
Corporate partner brochure
This brochure was created for executive leadership and business partners to aid in corporate partnership discussions and to increase awareness of the company’s new expansion plans. Nisha focused on visual appeal in the design to create a lasting impression that would encourage readers to learn more. She included images of employees to convey the company culture and emphasize the pride and loyalty that characterize their work.
Corporate overview booklet
Senior leadership wanted to create a booklet that reflected quarterly updates concerning business numbers, including sales, product portfolio and more.
Nisha collaborated closely with the executive leadership team to develop this brochure. Her responsibilities included curating content, ensuring factual accuracy, and obtaining approvals from various functions.
The booklet was designed for easy quarterly updates and was made available in both print and digital formats.